Stupid Products That Work Better Than the Serious Ones
Jul 30, 2026
So you want to buy a stupid product? You came to the right place, but guess what? BumZap is stupid and amazing. Didn't think that was possible? Let us explain.
BumZap is a handmade soap that zings your butthole and it is also a genuinely excellent soap that people use every single morning until it runs out and then order again. Stupid and amazing coexisting in the same bar. We did not think this was possible either until we made it.
Ultra Zing
Maximum intensity. Full zing. No hedging about what is going to happen in the shower. Ultra Zing is the flagship — the one that started everything, the one that made people realize a soap could do something they were not expecting in a place they were not expecting it.
If you read "soap that zings your butthole" and felt no hesitation: this is your bar. You already know.
Mellow Zing
Same stupid product. Same excellent soap. Lower intensity zing for the person who wants the experience without the full commitment or the newcomer who is curious but not yet ready to go all the way in. The zing is real. The mellow is also real. It is a gentler introduction to what BumZap does, which is still significantly more than what any bar of soap has ever done for you before.
Some people start with Mellow Zing and move to Ultra Zing after forming an opinion. Some people stay with Mellow Zing because it is exactly right for them.
The Variety Pack
Both bars. One order. For the person who cannot decide, the people with different preferences, or the gift situation where you want the recipient to have options because you respect their zing journey and are not prepared to make assumptions about their threshold.
The Variety Pack is also the correct answer for anyone who has never tried BumZap and wants to understand the full spectrum before committing to one direction. Try both. Let your butthole decide.
Why This Works
The zing is real. That is the whole answer. BumZap looks like a stupid product because the name says something that soaps are not supposed to say and the label does not pretend otherwise and the whole thing is upfront about what it does.
What it does is zing your butthole and sensitive areas with real ingredients that were selected specifically for that purpose. Stupid products that work. It turns out that is a category. BumZap is in it.
